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Could Recruiting Associations do Better?

When I think about the National Association of Realtors® (which won’t even let anyone use the word “realtor” without the “registered service mark” character), I think of a powerful, effective trade group that sends a clear message on the advantages of using a professional Realtor ®.  Same goes for the RIAA (Recording Artists Industry Association) which has fought fiercely to protect against pirated music and scored numerous headlines while promoting education of artists and copyright laws.

When I turn my thoughts to recruiting and staffing associations … well … I fail to come up with similar comparisons.

I want to know YOUR thoughts. I am compiling comments and need plenty of them.

 

You can comment privately or publicly. Remember we are not singling out any individual trade associations. We have many of them representing various factions of the recruiting industry, from Insurance Recruiter Associations, to the AESC (American Associations of Executive Search Consultants).

The point is, does the multi-billion dollar staffing industry have a unified voice speaking proactively on its behalf to effect legislation before it happens?

Or, are these associations merely information dissemination services telling us how we should or should not compensate recruiters after the laws have already been passed?

Case in point: I received a call from a desparate search firm owner in California. After fourty years of managing a second generation staffing firm she was thinking of packing it in and disassociating herself with her trade group (I won’t mention which one).

This is how the call went (which I believe reflects the high frustration levels of many professional staffing firm owners):

“Frank, I’m calling you because you are on the East coast and I feel its safe to speak to you. Everyone hear in Southern California knows me. I’m a member of [******] and I feel they are letting us down. There’s no lobbying in Washington D.C. against healthcare reform except for one mass email I received.

Now that Healthcare Reform is passed, I feel my $450,000.00 of temporary payroll is in jeapordy. How can I remain profitable providing temps if I must soon factor in an additional 20% for healthcare? I can’t even get clients to pay a modest markup over the current worker’s compensation costs!  I’m at my wits end. Please promise you won’t tell anyone my name but I think our industry is suffering from the lack of speaking up.”

Being a man of my word I’m not mentioning her name (I already forgot it) or the association she is so frustrated with.

For my part, I get tired when I attend conference after conference where I am lectured the following:

  1. How I must pay a salary when hiring recruiters (and how much is sufficient)
  2. Being told I can not subcontract under 1099 (even though the insurance industry frequently hires commission only insurance agents)
  3. Being told I have to pay a minimum wage at a certain level (even though the restaurant and hospitality industry gets special dispensation from the federal department of labor)

To me, these above examples are all the result of trade association shortcomings.  Here’s an excerpt from the Federal Government’s Bureau of Labor Statistics referencing the special treatment given to restaurants and hospitality workers:

“Tipped employees are those who customarily and regularly receive more than $30 a month in tips. The employer may consider tips as part of wages, but the employer must pay at least $2.13 an hour in direct wages.”

Aren’t recruiting commissions equivelant to tips if not moreso?  Why does the restaurant industry get to play under different rules? Same goes for the insurance industry which gets to hire sales reps under “one hundred percent commission” with the federal government’s wink and approval.

So why is our industry working under a different set of rules?

Do you think our trade associations should be doing more proactively?
Are you satisfied enough is already done?

Are you a member of a group? Did you change recently due to any dissatisfaction?

Might it be we have too many trade associations fracturing our industry?

PLEASE LET ME KNOW YOUR THOUGHTS BY POSTING COMMENTS.

You may do so anonymous if you wish.

THANK YOU!!!

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3 Comments on “Could Recruiting Associations do Better?”

  1. David Gillies Says:

    The difference is the amount of face time a lawyer or real estate agent has with their customer. A lawyer sets up a consultation…as does a real estate agent. How many recruiters do that..or even try to do that? When a recruiter asks for that face meeting, how many customers willingly comply. Our clients are so used to recruiters calling from all corners of the earth…literally…that they just don’t establish a trust relationship. You may acheive exclusivity after several successful searches, but even then it can be hit and miss. If recruiters were all on the same page about how we should work as professionals…as Frank insinuates in his blog post…we could set this type of expectation, as lawyers and real estate agents do. But as we all know, there is always a bottom feeder out there who will undercut everybody’s fee…and may even get lucky enough to find a great candidate…reinforcing our clients’ perceptions about the value of our service. The other aspect of that is the perception/reality of professionalism and value acheived through the inability to legally perform the service of lawyer or real estate agent without a license.

    I joined my current firm a year ago. For the last 40 years they have wined, dined, Happy Hour, fished and hunted with their clients. I am amazed at how many calls they get for high level searches that are not even posted. There is definitely something to be said for the relationship built in person rather than over the phone.

    Last point, real estate agents and lawyers positively/negatively affect the pocket book of the client directly….not indirectly in the form of a company budget. Pain talks!

  2. DG CPC (confidential) Says:

    Hi Frank: We met when you came to NEAPS.

    I AGREE WITH YOU 100%.

    My colleague and I have spoken about this several times.

    I told my colleague that I think the lawyers who are all benefiting from this horrible legislation are keeping it alive. CONFIDENTIAL PLEASE. Have a Blessed Holiday!

    [Name Withheld as per request]

  3. administrator Says:

    Very Good point David. But if you are right in terms of the “perception/reality of professionalism” … then that means those individuals who earned a CSP (from the American Staffing Association) or TSP or CPC wasted their money if they believed it would advance “client perception”.

    I got my CPC in 1989 or so – but I never fooled myself into believing any client would care about letters after my name.

    I did so for my own purpose and to have a greater sense of confidence and knowledge when TALKING to clients or candidates.

    It certainly does not have the panache or cachet of a CPA, or CPCU, or “Licensed Realtor” as you so put it.

    Doesn’t this mean we may have been led astray into adding credentials to our name that don’t even amount to a hill of beans in the eyes of our clients?

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